Donor Relations Win

11:40 AM Sep 16, 2009

This isn't a Salsa story, except that it's a human story, and at the end, however much technology may reshape the landscape, it's still really about the humans and not the gadgetry.

At its best, the relationship between a cause and a supporter creates a memorable life experience. So donors and fundraisers alike should appreciate this story, told by a formerly disgruntled donor who moves from this place:

I sent the organization an email with some advice on donor relations and letting them know they had lost me because they had simply neglected to say thank you.

... to this one:

You do a great job with donor relations. Now get back to work doing what you do and stop worrying about me and my whining. You've got me for life.

Now that's a memorable life experience.

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