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An apple sprouting fins and eyeballs sits atop a car decorated in support of GMO food labeling in downtown Portland on July 18, 2014.
(The Oregonian/Erik Lukens)
The folks who bring you Dr. Bronner's Magic Soaps have put $550,000 behind Oregon's Yes on 92 ballot initiative, which would require labeling of genetically modified foods, according to Secretary of State filings.
Mercola.com Health Resources, which bills itself as the world's leading natural health website, added $550,000. And Presence Marketing Inc., of Barrington, Illinois, gave $200,000.
So far, those behind the initiative have raised more than $1.8 million.
Presence Marketing, Dr. Bronner's (based in Vista, California) and Mercola (of Hoffman Estates, Illinois), made their contributions on Aug. 15. But records of those donations were made public late Monday.
Major food companies oppose the measure. To date, Hershey Co., PepsiCo, J.M. Smucker Co., Ocean Spray Cranberries, Bumble Bee Foods and Knouse Foods have put $690,000 into the opposition campaign, records show.
-- Bryan Denson
An earlier version of this story incorrectly identified the campaign supported by opponents of GMO labeling.